TravTalk carries Prateek Hira’s opinion about 2021
The year 2021 is not a business year, but a better way to call it would be to call it a year of “rebuilding business”. We have been through rebuilding, realigning, and re-engineering in a bid to create a strong foundation that was on a sabbatical during the pandemic. The objective is to lower our accumulated losses as soon as possible, re-breakeven, and grow again. Practically speaking, not only our business but other businesses in the sector, I hope, will take as many as three years in order to come to the pre-pandemic level. To reduce our pain and suffering, we have started to think and behave like a start-up, analysing the changed business environment. The re-gestation period will be based on new benchmarks rather than the pre-pandemic (2019-20) benchmarks. It has been a year of hope, optimism, rediscovery and learning for us!