ABOUT US>Our Team>Resume: Prateek Hira  (Founder, President & CEO)
Home 
       

 

TORNOS,
Tornos House,
C-2016, Indira Nagar,
Lucknow - 226 016,
India.
   Tel: (+91-522) 2349472/ 2346965
Fax: (+91-522) 2349472
E-mail: tornos@satyam.net.in
Web: www.tornosindia.com
   
Prateek Hira (President & CEO)
   
Prime Occupation

Founder, President and Chief Executive Officer - TORNOS, a Lucknow based Destination Management Company. For more details please visit our website: www.tornosindia.com (Company Membership: PATA, IATO, SITE, INTACH)

Founder Secretary – TORNOS FOUNDATION, a social venture of TORNOS that caters to the deprived masses. The organization looks after community projects, self reliance of poor through Tourism, financial assistance to tourism students etc., The organization is funded and supported by other likeminded tourism business houses and individuals in the city of Lucknow and outside. For more details please check: http://www.tornosindia.com/tornos_foundation.htm

Chief Editor – E-UPDATE, a monthly Lucknow city news column sent on individual E-mail addresses (4000 + recipients )

 
   
Involvements

Visiting Faculty and Education Consultant

  • University of Lucknow ( Inst., of Tourism Studies), Lucknow ·
  • Kashi Vidhya Peeth (Inst., of Tourism Studies), Varanasi·
  • IITTM – Gwalior (Lucknow Chapter)·
  • Trade Wings Institute of Tourism Management, Lucknow·
  • Guides Training Program - Dept., of Tourism (Govt. of U.P)·
  • Tourist Police Training Program – Dept., of Tourism (UP)

Also conducted Managers’ Training for Clarks Group of Hotels and Great Value Travels. This training program was designed and run by me independently. It had special inputs on ‘Tourist Behavior’ and ‘Tourist Markets’

My specialization has been Travel Agency and Tour Operations The special reference to the market trends and tourist behavior provides an edge to the subject.

 
   
Research Projects
  • Ecology and Tourism ( Impact Studies )
  • Highway Tourism ( Case study of UPSTDC Motels )
  • Tourism Profile of Lucknow ( Emphasis on Avadhi Cuisine )
  • Environment & Tourism ( A reciprocal study )
  • Tourist Behavior and Market Trends ( compilation of studies ) 
  • Outbound Tours from India to Sri Lanka (visitor profiling) - Leeds Metropolitan University (UK) 
   
Seminar Papers
  • Impact of Tourism on Host Cultures.
  • Senior Tourism - An analytical study.
  • Loss of The Human Touch in Tourism.
  • Tourism & Terrorism.
  • Avadh Circuit – Emerging Tourism Trends.
   
Education

  • Research Associate - Leeds Metropolitan University (Leeds, UK) (2008)

  • Post Graduate Diploma in Tourism Management  (IITTM - Gwalior) (1994)

  • Post Graduate Diploma in Hotel Operations (IHM-Lucknow(1994)

  • Certificate in Website Management – APTECH (2002)

  • Master of Arts (Economics) – M.A ; University of Hyderabad (2002)

  • Bachelor of Arts (Economics Hon.) – B.A Hon. ; University of Hyderabad (1993)

  • I.S.C (10+2) – Commerce Stream; La Martiniere College, Lucknow (1990)

  • I.C.S.E (Year 10) – La Martiniere College, Lucknow. (1988)
   
Credits & Achievements

Introduction of in-house training programs at TORNOS.

  • Guides & Escorts
  • Tourist Drivers

Awarded by Indian Association of Tour Operators (2004) for partnering efforts in organizing 2004 Agra Convention. (Member of Organising Committee – 2004 IATO Annual Convention at Agra)
 
Dedication Award by Department of Tourism (Govt. of U.P)
 
Introduction of Lucknow City Maps and History Booklets.
 
Categorised Best Tourist Handling Agent in Lucknow - Conde Nast Traveller, U.K

Recommended By: Conde Nast Traveller, Guardian, Telegraph (UK); TTG (Singapore); Saveur, Fodor’s, Frommers (US); Namaskar (Air India).

Conceptualisation, Production, Direction & Script Writing of 'Aadab - a slide-n-sound show ' (Promotion of Lucknow)

   
Travel Writing (Leisure)
  • Lucknow - the city of many splendours (1999)
  • Lucknow swallows its life 'Gomti' (2000)
  • Hotels and hospitality of Lucknow (2000)
  • Cats, Dogs, Bees & Flies – Eating out when in Lucknow (2001)
  • The Magic of the tread – Chikan embroidery (2003)
  • Dudhwa - The wild in the wild (2004)
   
Objective

To promote our company, Tornos, globally and earn an undisputed brand equity for our services and products. To see Lucknow as the most sort after neo-tourist destination in the coming years.
 

My life is based on my carrier, and my carrier is the amalgamation of knowledge and certain ethical dreams. 'The journey has just started' is a fresh phrase every day – this allows me to work towards excellence and reap the rewards such as those that give happiness to the entire humanity.
 

   
References On Request.